ECW: Blog

The Presidents have a lot of lessons to teach about PR and branding. Here are some of our favorite historical examples. U.S. Presidents have been managing their own brands long before the internet, or Twitter, or even the concept of…

LinkedIn can be a powerful engagement and SEO tool — if you use it correctly. For B2B companies and growing businesses looking to expand their reach, LinkedIn is an often-underutilized platform: It’s not just about networking – it has tremendous…

Boutique corporate outsourcing is on the rise: Here’s why that’s great news for small local companies. There’s an important, growing trend in the outsourcing industry: A move toward outsourcing locally by partnering with local firms that are specifically looking to…

Pitching your accounting firm to clients doesn’t have to be boring. You can radically adjust your accounting firm’s image through new cloud-based technologies. Let’s face it: it’s difficult to make an accounting firm exciting. At best you can usually hope…

There are three types of technologies that every business needs if they want to transform, grow, and achieve new levels of success.   Technology has been at the forefront of business development for decades. However, as technology has begun to…

Predictive analytics can be used across enterprises to achieve a higher level of business success. Predictive analytics are drastically altering the way that business is conducted. Organizations are using predictive analytics to make more insightful strategic decisions, measure human capital,…

CIOs need to take the lead on creating enterprise digital transformation that leverages the power of cloud-first solutions, such as Microsoft Office 365. Office 365 is one of the largest things to happen to business enterprises since the launch of…

Flexibility, change, action — defining the value of SaaS in today’s economy is impossible to overstate. Organizations need to be able to turn on a dime to meet shifting customer requirements. Business leaders have noted that XaaS (Anything-as-a-Service) is more…

Unless you happen to be a cyber criminal, ransomware is bad news. So for the rest of us who might have a run in with a cyber criminal who uses ransomware as a method for extortion, it’s important to know…

The future has arrived where AI and human beings partner to improve business and quality of life. Two of the themes Sci-Fi movie fans have always loved about the genre are “artificial intelligence” and “the future.” On the friendly side,…